Ciara Brannan|

Project Brief


The assignment involved creating a river cruise company name, new logo, and two spreads promoting their cruise line. All text was supplied for the spreads and layout could be experimental and your own authentic design.

Thought Process and Inspiration

I wanted to have a concept and strong theme to base my typographic choices, branding colours, and imagery off of. I decided to go with a regal, "princess" theme which relates to the royal purple and gold tones. I colour matched the front cover to be have purple tones to match the spreads. In this layout I want to portray that I can create and execute one concept throughout design elements.

Techniques Used

I used InDesign to make the spreads and display text in a professional algorithm. I also formatted a table in InDesign for this project.